CLIENT: PrintArtKids, a manufacturer of customizable products for art-inspired children.
CHALLENGE: Target parents with young children who enjoy creating art, and show parents how they can feature this artwork on cards, notebooks, magnets, and other items.
SOLUTION: Develop a marketing plan and a website that will increase awareness of PrintArtKids services, demonstrate to parents how to order customized merchandise, and boost sales.
STRATEGY: This was another project which needed a broad approach to reach the company’s objectives. So, we implemented a blend of marketing and technology research, branding, print collateral, and website development. We introduced product lines on the site, and allowed customers to upload photos of artwork directly to the site. This gave customers the ability to have the art printed on cards, postcards, notebooks, and many more items, complete with customized messaging.
RESULTS: PrintArtKids had a terrific launch, and we continue to help the business increase its sales through eNewsletters, print material, online advertising, and special promotions.