... and what it means for you.

Our logotype (logo), a labor of love, was born out of much reflection, research, and testing.

We started with a shape that represents a papyrus, an ancient symbol of Western Culture. Some of the earliest forms of writing were made on scrolls of this material. A long papyrus would be written upon, then rolled up, very often from both ends, toward the center.

The papyrus image became a Greek icon when it was popularized in the 6th century B.C. as an architectural detail. (It’s classified as part the “ionic” style of architecture.) This image has been copied and re-used for thousands of years, and can be seen in architecture across the globe in both ancient and modern buildings.

Because papyrus represented one of the earliest forms of media, we felt it was an appropriate choice to use as a starting point for our logo. We liked the idea of the strength and permanence of this symbol that continues to live throughout the ages.

That shape also worked well to visually represent a core strategic service we developed called the Marketing Refinement Process^™ (MRP). Our MRP is a four-step, cyclical process. It’s built on the concept that the more you repeat the process, the more effective your marketing efforts become. That’s because of the continued refinement that occurs as you go through each iteration of your campaign cycles.

Since our Marketing Refinement Process^™ is a key ingredient in our strategic planning for our clients, we thought a visual of it would serve as a perfect icon for our company. In combining these different elements, our logo represents a trusted process through which we help you maximize your marketing efforts, while minimizing the dollars spent.